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Pause Campaign Actions – Automation Builder

What is the Pause Campaign action?​

The Pause Campaign action in the automation builder allows you to automatically stop campaigns for a contact or an entire company when specific conditions are met. These actions ensure your outreach stays relevant and reduces manual intervention.

Why is the Pause Campaign action important?​

Campaigns should align with the real-time status of leads. The Pause Campaign actions allow you to automatically pause campaigns based on dynamic lead conditions, keeping communication timely and relevant.

How you can use the Pause Campaign action​

You can insert these actions into any automation to pause ongoing campaigns:

ActionDescription
Pause campaign for contactStops campaigns for a specific contact
Pause campaign for companyStops campaigns for all contacts within a specific company

These actions are especially useful when used with conditional triggers such as:

  • Wait until meeting is booked
  • Check if email bounced
  • Evaluate lead score or CRM field

How to set up​

How to set up the Pause Campaign action for contacts​

  1. Open the Automation Builder.
  2. Choose or create a workflow.
  3. Add a trigger (e.g., meeting booked).
  4. Insert the Pause campaign for contact action.
  5. Configure the rest of your workflow.

How to set up the Pause Campaign action for companies​

  1. Open the Automation Builder.
  2. Choose or create a workflow.
  3. Add a condition that applies at the company level (e.g., lead score).
  4. Insert the Pause campaign for company action.
  5. Complete the workflow as needed.
tip

Use these actions after a Wait step or condition check to respond intelligently to lead behavior.

FAQs​

When should I use the Pause campaign action for contacts?

Use it when a specific lead takes action, such as booking a meeting or bouncing an email.

When should I use the Pause campaign action for companies?

Use it when a business as a whole goes cold or becomes unqualified, and you want to pause outreach to all associated contacts.

Can I use both actions in the same automation?

Yes. You can combine contact and company-level logic in a single workflow.